Search
Choose a style
Dark
Light
Pepsi
credit: Pepsi
BREAKING
Football
Time to read: 2 min
Pepsi signs Putellas, James and more to grow women’s football 
April 29, 2025
credit: ErreRoberto / Shutterstock
BREAKING
Europe
Time to read: 3 min
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
April 10, 2025
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
April 29, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 2 min
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
February 7, 2024
Credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Son Heung-Min lands Pepsi deal during EA FC 24 release
September 27, 2023
BREAKING
Football
Time to read: 2 min
Pepsi to provide unique gaming experience with EA Sports FC
July 11, 2023
BREAKING
Football
Time to read: 2 min
UEFA and Pepsi agree to extend partnership until 2027
June 22, 2023
BREAKING
Europe
Time to read: 6 min
Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the Metaverse
December 21, 2022
BREAKING
North America
Time to read: 2 min
NHL and PepsiCo extend 20-season North American partnership
June 16, 2022
BREAKING
North America
Time to read: 2 min
WNBPA brings support to communities in Pepsi partnership
November 5, 2021
BREAKING
Partners
Time to read: 3 min
UEFA secures new women’s sponsor with Grifols partnership
July 15, 2021
BREAKING
Sponsorship
Time to read: 2 min
Vivo set to return to as IPL sponsor after initial withdrawal
February 19, 2021
BREAKING
Sponsorship
Time to read: 2 min
Super Bowl generates $95.8 million media value for five biggest NFL sponsors
February 18, 2021
BREAKING
Sponsorship
Time to read: 2 min
IPL title sponsor Vivo looking to transfer contract amid political tensions
February 10, 2021
BREAKING
Fan Engagement
Time to read: 2 min
La Liga looks to boost fan engagement with Central American Pepsi deal
October 4, 2019
BREAKING
Fan Engagement
Time to read: 2 min
DraftKings links with Pepsi to elevate NFL engagement
October 2, 2019
Most Read
1
LIV Golf 2.0 has a backer, but the players have already given their answer
2
CEOs fear football's lack of governance. You should too
3
FIFA paid $4m toward Infantino’s US tax bill, report reveals
4
AC Milan and Inter unveil Generali Stadium as San Siro replacement
5
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
6
Rafael Nadal joins Real Madrid board: but why, and why now?
7
Real Madrid match pulled in China amid Mbappé row
Features
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026